One of the big reasons people hesitate to ask for referrals is they feel it creates an implicit obligation. It goes something like this: “If I ask Joe for referrals and he gives me one, then I’ll owe Joe. He may expect a referral in return. I don’t want to owe something I may not be able to give, so I won’t ask.” This whole notion is not only bogus, it also stops the flow of business to you. To find out why, watch the video.


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