What Your Next Breakthough?

On March 11, 2012, in Uncategorized, by Phil Glosserman

Today, I want to take a slight detour off the subject of referrals and talk about business breakthroughs.

Play along with me for a moment. Imagine I handed you a magic wand. By waving it you could solve the biggest frustration or challenge you face in your business. What would it be?

Many entrepreneurs and professionals are chronically frustrated about some aspect of their business. It may have to do with revenue, clients, employees, time, or any number of other things.

Today I want to talk with you about what it means to have a genuine breakthrough in your business and what it takes to have one.

Notice I used the words, “genuine breakthrough.” These days, the term breakthrough is frequently used as a “hype word” by motivational gurus trying to sell their products and services. But breakthroughs can be quite real, and when they happen they’re a beautiful thing.

So what is a breakthrough?

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