Most people miss out on referrals because they don’t ask for them. If you are one of the few people that do ask, we salute you. Be aware that there are some ways of asking that don’t work that well. What are they? Watch the video to find out.

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How to Get New Clients: The Importance of Goodwill

On February 17, 2011, in Uncategorized, by Phil Glosserman

Goodwill is the emotional currency of business relationships. The goodwill you’ve created with you clients or customers paves the way for referrals. To find out more, watch the video.

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In their efforts to get more clients, many people turn to business networking groups while ignoring the possibilities of referrals in their own backyard. What’s the difference between networking and tapping into your existing relationships for referrals? Check out the video to find out.

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There are 4 essential words to use when asking for referrals. These 4 words make all the difference in the world. Almost no one uses them. What are they? Watch the video to find out.

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Referral Marketing: Always Get a Warm Introduction

On February 1, 2011, in Uncategorized, by Phil Glosserman

One of the biggest mistakes people make in referral marketing is not asking for a warm introduction. When you call the referral, he or she has no idea who you are or why you’re calling. We recommend you always get a warm introduction. Check out the video to find out more.

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