As we said in an earlier post, there is an optimum state you need to be in to maximize your opportunities to receive referrals. Here’s part 2.

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Referral marketing—asking for referrals—can make some people nervous. How are you when you ask for referrals? A bit anxious, awkward, reluctant? Believe it or not, your state of mind will have a major impact your ability to influence the other person to give you referrals. There is actually an optimum state for you to be in when asking for referrals. What is it? Watch the video to find out.

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When asking for referrals, many people assume the person they’re asking knows their client/customer profile. Your clients, customers and business network may have a limited idea of who you service and who who make a good referral. Whenever you ask for referrals, it’s essential that you communicate your ‘referral type.’ Watch the video to find out more.

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When it comes to referral marketing, many people are reluctant to ask for referrals As we’ve said over and over, if you want more referrals you have to ask. There are 3 internal objections that stop people from asking. Could they be stopping you? Watch the video to find out.

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One of the biggest things that stops people from asking for referrals is the fear of putting someone on the spot. If you hesitant to ask for referrals because you’re concerned about putting your clients, customers, or other relationships in an uncomfortable position, you’ve got to watch this.

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Many people believe it’s a violation of boundaries to ask family and friends for referrals. Nothing could be further from the truth. If you cut family and friends out of your referral marketing efforts, you may close off one of your best sources of referral business.

image source: http://www.flickr.com/photos/benward/2315630870/

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Rather than proactively asking for referrals, many professionals hope and wait for referrals to come their way. We call this “sitting in the referral waiting room,” where the wait can be forever. If you’re playing the waiting game, it’s time to choose another game.

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Referrals aren’t just for business. The best referral I ever got led me to my soul mate. If I hadn’t asked for the introduction, my life would be completely different. The moral is: ask!

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