What’s the most effective lead generation method? Referrals are the easiest and most powerful way to grow your business and income. Very few businesses have tapped their potential for receiving warm business and sales leads. The Referral Code is a proven system for expanding your business through the power of your relationships, now and in the future. Get ready to learn how to multiply your referrals and catapult your business to the next level of success!

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When it comes to lead generation and cold calling, do you have a choice?

Everyone hates cold calling—both making and receiving them. Well, almost everyone. There are some people that actually like cold-calling. In 20 years of coaching salespeople and professionals, we’ve met exactly 4.

Cold calling is a low-leverage game—lots of outreach and activity to get a single sale. In most businesses, only one to two percent of your calls may produce qualified leads. That’s 100 calls to reach 1 or 2 people who need what you do or have.  Oh, and did we mention that cold calling is almost always a pain for everyone involved.

We’ve never met anyone who would prefer making cold calls to receiving referrals. Yet many salespeople put way more effort into cold calling than into generating referrals. It doesn’t have to be that way.

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